The above link will download a ZIP archive of an: Adobe
Illustrator CC7 file (without embedded fonts), and a PDF (with embedded
fonts).
How To Use
I’m providing the original Adobe Illustrator files for you, so you
can get your collective hands dirty with all the text, imagery, pages
and artboard’s, etc.
Although I have kept Kerr Recruitments logo in place, please
bear in mind that this is a legitimate client logo design, and as such
is not there for you to use, commercially, in any way.
You will likely need to change these files quite a lot.
The guidelines have been designed in such a way that are quite specific
to the way the Kerr Recruitment logo has itself been designed, from the
amount of colours used and thus detailed, the French translation of the
logo, the various logo lock-ups, etc.
However, you should still be able to use quite a chunk, or at least
get a real good idea of how and what to use, spec, explain in your own
version of the guidelines.
The addition of the solid colour leader page, with the section
titles, looks pretty nice I think, and helps make the guidelines look
more like an actual booklet.
And finally
If you have any questions about creating logo and brand identity
guidelines, or simply want to say drop me a line, you can do so here,
over there and right here: glogosmith@gmail.com, use the contact form, or grab me on Twitter: @thelogosmith
The above link will download a ZIP archive of an: Adobe Illustrator CC7 file (without embedded fonts), and a PDF (with embedded fonts).