OUTROS LUGARES

quarta-feira, 18 de maio de 2011

Giuseppe Mastromatteo ➔ Indepensense

Giuseppe Mastromatteo was born in 1970 on the 6thof August. After a period spent as a recordist assistant inside a record company, he graduated from Accademia di Comunicazione di Milano in art direction. His professional experience in the world of advertising became significant in 2001 when he was promoted as creative director. He writes about the Arts, teaches Advertising at various significant academic institutions, and collaborates with the Triennale Museum of Milan in the role of art director. Since 2005 his works have been exhibited at the Fabbrica Eos Art Gallery, Milan as well as at national and international art fairs. He currently lives and works in New York.

Viktor Hertz - PICTOGRAM MOVIES POSTERS

Viktor Hertz combines two of his greatest hobbies, graphic design and film, into a clever series starring pictograms! Often seen on signs or instruction manuals, pictograms serve as our universal language, a way for all of us to quickly figure out where we're going or what we're (not) allowed to do. To him, this set became Hertz's "form of expression," a way to stretch his creativity and imagination.

"I’ve always been fascinated and a bit obsessed by pictograms, with the way they are as simple as possible. A classmate called me a 'pictophile' the other day. I can only agree. I made a few Kubrick posters some time ago, using pictograms, so that’s where it all started. Now I wanted to be consistent, and do a series of posters using the same grid and style, making them work together as a whole.

I try to bring a twist to it, and not get too simple. I want to be unpredictable and entertaining, and make something that communicates the film instantly, yet in an original way."